Resources
This is where L2’s thinking comes to life — a collection of projects that reflect the ideas, creativity, and ambition shaping the future of women’s sport.
The Era of Us
A deck exploring the creative language of women’s sports. This playbook captures the ideas, aesthetics, and engagement strategies that are redefining how clubs connect with their communities. It highlights what resonates, what feels overused, and what future investments should look like.
Community Building Playbook
Building the Future of Women’s Clubs. The attached deck sets out a layered approach to club growth and income generation. The Rise of Brentford Women FC, developed as a case study, evidences how we build commercial ecospheres tailored to each club’s identity, culture and supporter base.
Anatomy of Us
Anatomy of a Sponsorship Deck is a working manual. It gives you a clear structure, practical tools and examples so you can build a sponsorship and partnership deck that feels true to your club.
Articles
A collection of recent articles addressing the news and struggles within women’s sports.
Events
A collection of events L2 Foundry have helped organize.