Projects
This is where L2’s thinking comes to life — a collection of projects that reflect the ideas, creativity, and ambition shaping the future of women’s sport.
Anatomy of Us
Anatomy of a Sponsorship Deck is a working manual. It gives you a clear structure, practical tools and examples so you can build a sponsorship and partnership deck that feels true to your club.
The Era of Us
A deck exploring the creative language of women’s sports. This playbook captures the ideas, aesthetics, and engagement strategies that are redefining how clubs connect with their communities. It highlights what resonates, what feels overused, and what future investments should look like.
Community Building Playbook
Building the Future of Women’s Clubs. The attached deck sets out a layered approach to club growth and income generation. The Rise of Brentford Women FC, developed as a case study, evidences how we build commercial ecospheres tailored to each club’s identity, culture and supporter base.
Women’s Game Growth: Myth v Reality
Creating ecosystem wide value and commercial revenue in the women’s game requires purpose-built strategies that expand reach and deepen connection by honouring the distinct realities of its supporters. Accordingly, the game stands to grow faster and more sustainably through developing its own model rather than borrowing the men’s.
Why we Play
Stills from a mini campaign exploring the many reasons Why We Play. With an overwhelming percent of girls playing
football in England for social and recreation inspired reasons this campaign allowed players to understand each others motivations whilst exploring their own.
Fordham Survey
We believe your voice should be integral to shaping the future of women's football.
This survey was created to capture what it truly feels like to play; from coaching and confidence to facilities, kit comfort, and support both on and off the pitch.
Position Papers
A collection of research papers going over topics such as the cons of a closed league system and an argument for early investment.
A Critical Examination of the Proposed Closed League System in the Women’s Super League
The Future of Women’s Football must be successful, competitive, and open
Why Emerging Industries Need Capital Before Consensus:
An Argument for Early Investment in Women’s Football
Articles
A collection of recent articles addressing the news and struggles within women’s sports.
Events
A collection of events L2 Foundry have helped organize.