She began in Boston’s all-natural food movement, founding a wholesale cake company and two catering firms by 25 alongside winning multiple awards for baking and catering. That early brand and communications work for her own ventures, events and restaurants pulled her into marketing and brand building; from there her clients spanned Fortune 100 boardrooms, grassroots pitches, international nonprofits and cultural institutions.

After moving to London, she continued consulting across events, third sector, and business development. She then advanced her creative practice retraining at Sotheby’s Auction House before pivoting in 2020 into women’s sport after reading the leading indicators of an emergent industry and more critically an emerging movement capable of broader socio-cultural equity outcomes across gender, race and neurodiversity.

To be best positioned to contribute to activating this movement she built a two-year self-directed master’s on the women’s game in Europe, later serving as CEO of a semi-professional women’s club and COO of Neurodiverse Sport, where she co-led it’s transformation into England’s leading think tank on neurodiversity in sport. Her extensive public speaking engagements on women's game commercialisation, communications, events and equity reflects the breadth of her experience.

Her ventures, L2 Foundry and Alt Elle, operate as strategic platforms and cultural interventions. They support female founders and equity-centred charities and campaigns, host grounded storytelling events, and undertake substantive research. The through line is a quiet, insistent premise: when designed well, equity is a standard, not an aspiration, and it delivers multi-faceted growth.