Our Approach

At L2 Foundry, we take a collaborative, community-first approach to growth. We work closely with clubs and organisations to understand their identity, ambitions, and challenges before building strategies that are practical, sustainable, and tailored to the environment. Our work is rooted in creating agency and power for women, strengthening confidence, visibility, and leadership across the women’s sport ecosystem. By combining commercial insight with authentic storytelling, we help fuel long-term equity, ensuring women’s sport grows not only in scale, but in influence, opportunity, and impact.