About L2
L2 Foundry specialises in developing resilient, bespoke frameworks that address the unique challenges and opportunities within women’s sports. We are strategic partners and allies committed to reshaping the future of women’s sport through a purpose-led, values-centred approach. With the use of cutting-edge digital strategies, data insights, and sustainable financial models, we help develop diverse revenue streams and holistic pathways to growth.
From our trio of BOWS: Business of Women’s Sports Communities to our Storytelling & Event Brand, Alt Elle, alongside Project W and The Girls Game, we are uniting the women’s game.
Our Mission:
At L2 Foundry, our mission is to redefine the landscape of women’s sport by developing resilient, values-driven frameworks that empower clubs, leagues, and organizations to break barriers, thrive, and create lasting impact.
We are committed to crafting dynamic, purpose-driven solutions that honor each organization’s unique identity while embracing innovation for sustainable growth. By blending bold strategies, cutting-edge digital insights, and sustainable financial models, we are transforming women’s sport into a vibrant, inclusive space where community, equity, and success coexist.
Through this approach, we aim to disrupt convention, inspire authenticity, and champion a movement where women’s sport is not only viable but thriving—rooted in tradition and poised for the future.
Founder
Founder Leah Godfrey
Leah Godfrey is a strategic and operational leader whose thirty-year career has spanned Fortune 100 boardrooms, grassroots pitches, international nonprofits, and cultural institutions. Her work weaves together commercial acuity, systemic equity, and a neurodivergent perspective to challenge conventional structures and build futures that are both functional and fair.
Currently COO of Neurodiverse Sport and founder of L2 Foundry, BOWS and Alt Elle, Leah has become a sought-after voice in the transformation of women’s sport. Her consulting portfolio traverses the corporate, academic, government, and third sectors, unified by cross-disciplinary experience in innovation and operations. She builds infrastructures—strategic, operational, and narrative—that enable organisations to align purpose with performance.
A recognised force in event design and community activation, she has directed high-impact gatherings from the Hackney Marshes to Harvard, and from Nike-backed youth tournaments to policy roundtables on gender, race, and neuroinclusion. Whether rebuilding a football club’s governance from scratch, ideating an AI generative research lab in partnership with King’s College London, or convening dialogues between players and policymakers, Leah blends clarity of vision with deep practical knowledge.
Her ventures—L2 Foundry, Alt Elle, and BOWS: Business of Women’s Sport—serve as both strategic platforms and cultural interventions. They support female founders, host authentic storytelling events, and challenge the commercial status quo with a quiet but insistent belief: that equity, when designed well, is not an aspiration but a standard.
Leah's approach is not easily boxed. Award-winning yet anti-spectacle, data-driven yet community-first, she moves fluidly between institutional leadership and grassroots activism. She believes the rise of women’s sport is not merely a growth industry—it is a sociocultural shift with the power to recode systems across gender, race, and neurodiversity.